OMERS Investments: Visual Identity
Project Background
OMERS developed a new visual identity to support the launch of new websites for Capital Markets, Growth Equity, Infrastructure and Private Equity.
Employer
OMERS
Team
Investments Communications, OMERS
Director
Olga Petrycki
Director, Investments Communications
Services
Brand Design
Creative Direction
Digital Design
Social Media Ads
Social Media Templates
Strategy
Visual Identity Guidelines
A visual identity that positions OMERS Investments as a leading global investor and employer of choice for new talent.
CHALLENGES
The previous visual identity was outdated, inconsistent and failed to position OMERS Investments as a leading global investor. It used stock photography, small font sizes that were illegible on mobile screen sizes, and clunky use of visual graphics.
SOLUTION
Margaux presented a strategy that was based on hours of research and design exploration (she researched competitors and relevant industries and explored visual hierarchy, typesetting and accessible design). The new visual identity displayed optimism, resilience and growth, and positioned OMERS Investments as a leading global investor and employer of choice on LinkedIn.
Old Visual Identity
(Old) Social media posts using the previous visual identity for OMERS Investments.
vs. New Visual Identity
(New) Social media posts using the new visual identity for OMERS Investments.
The new visual identity displayed optimism, resilience and growth.
Margaux also developed a set of social media templates to maintain consistency and reduce production time.
RESULTS
Recent posts created from the templates received positive engagement with 300+ likes. Due to its overwhelming success, the visual identity guidelines were extended to OMERS Corporate and across all social media channels.
OMERS Investments: Around the Web
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