New Chaucer Society: Biennial Congress

Margaux Parker designed the brand identity and editorial designs for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.
Margaux Parker designed the brand identity and editorial designs for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.
Pamphlet designed by Margaux Parker for the co-hosted reception at the Art Gallery of Ontario (AGO), by The New Chaucer Society and Medievalists of Color.
Margaux Parker designed the brand identity and editorial designs for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.
Margaux Parker designed the brand identity and editorial designs for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.

Project Background
The New Chaucer Society held its Twenty-First Biennial International Congress at the University of Toronto on 10-15 June 2018 for scholars advancing the studies of Geoffrey Chaucer.

Client
The New Chaucer Society

Services
Art Direction
Brand Design
Print Design

Cost-effective solutions maximized efficiency and decreased total cost. 

Program on Tabloid paper (11” x 17”), double-sided.

Program on Tabloid paper (11” x 17”), double-sided.

PROJECT GOAL

Due to budget limitations, the client requested to print the program in-house.

 

SOLUTION

Margaux decreased the cost of supplies by printing on tri-fold tabloid paper, double-sided.

  • Tabloid paper was the largest size of paper available in-house.

  • Double-sided decreased the total number of pages.

  • Tri-fold allowed the set of 4 pages to remain intact without the need for staples or other binding methods.

Tri-fold program inside medium-sized tote bag.

Tri-fold program inside medium-sized tote bag.

RESULTS

The original program consisted of 50 pages. The final consisted of 4.

Front of t-shirt designed by Margaux Parker for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.
Back of t-shirt designed by Margaux Parker for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.
Pamphlet for the co-hosted reception at the Art Gallery of Ontario (AGO) by The New Chaucer Society and Medievalists of Color.
Pages 4-5 of pamphlet designed by Margaux Parker for the co-hosted reception at the Art Gallery of Ontario (AGO), by The New Chaucer Society and Medievalists of Color.
Pages 6-7 of pamphlet designed by Margaux Parker for the co-hosted reception at the Art Gallery of Ontario (AGO), by The New Chaucer Society and Medievalists of Color.
Pages 8-9 of pamphlet designed by Margaux Parker for the co-hosted reception at the Art Gallery of Ontario (AGO), by The New Chaucer Society and Medievalists of Color.
Margaux Parker designed the brand identity and editorial designs for the Twenty First Biennial International Congress of The New Chaucer Society, held at the University of Toronto on 10-15 July 2018.

 Copyright © The New Chaucer Society 2018.
All rights reserved.

New Chaucer Society: Spotted IRL

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 Work with Margaux

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